Laser Fosused on Your Building Your Business

by Paul Cooley on October 17, 2008


I want to share with all of you something that was talked about this past weekend at the Illuminate Conference. It’s something I needed to hear without a doubt! I don’t know about you, but I am the kind of guy who comes up with TONS of ideas and most of them are pretty darn good I might add! ;)
But the thing about that is, it can become very distracting from focusing on your primary project. A big mistake I have made is, having more than one “primary” projects! The other thing with good ideas are, they really don’t mean a whole lot if they aren’t bringing in income or helping people. I recommend, if you come up with the next million dollar idea, write it down and keep on moving forward with your current project.
With so many ideas floating around combined with all the tasks it takes to build a successful business, it’s REALLY easy to never get anything productive done.
This is where being “laser focused” instead of spotlight focused is crucial. For example, when a sniper uses a laser when aiming at his target, he is focused on just that, his target. He knows what that target is and he knows what it looks like. He also knows what it will take to get the job done. If that sniper used a maglight instead of the laser, there would be many more distractions in his view, making it harder to achieve his primary task.
We must stay laser focused with the primary tasks that brings in the income.
But you ask, what about all the other things that need to get done? Good question! But before I answer that, examine your work routine and the tasks you are spending your time on. Figure out which project you are going to laser in on and decide what tasks need to happen in order to get that project done.
In my next post I will share with you the way to stay laser focused and still get all your tasks done.

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{ 2 comments… read them below or add one }

Dali Burgado October 22, 2008 at 9:25 pm

Hey Paul,
That deserves an Amen! I keep track of my time and what I do with a very cool worksheet taken from Dr. Niel Fiore’s “The Now Habit” book.

I wrote about it some time ago on my blog here:
http://daliburgado.com/productivity-enhancement-business/

I appreciate your words of wisdom.

Look forward to growing with you, buddy.
:-)
Dali Burgado

Paul Cooley October 22, 2008 at 11:03 pm

Thanks Dali! I will check out your post for sure!
People need to know this stuff!

Have a great day!

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