I wanted to post these videos because I thought Target has done a great job striking to the heart of their target audience. They realize that many people are on a tight budget, so they have done a great job making their audience feel like everything is okay and that if you buy from Target you can still have a good life with not spending much money. Check them out and let me know what you think. 
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{ 8 comments… read them below or add one }
Spot on! IMHO (or should I say right on “target”?
) Makes “new ways to save” creative and classy!
I agree with you 100%. Target has been doing a great job with putting out there how you can enjoy nice things without spending a small fortune. And it must be working, because when I went there last night to get a green shirt for my son there seemed to be quite a lot of people shopping
Hi Janis and Loretta! Thanks for stopping by! I figure if we can use these techniques with our marketing, we will be doing well.
Hey Paul,
Right on. These commercials are brilliant. Thanks for the inspiration.
Dali
Thanks Dali! Always a pleasure to have you stop by.
I’m glad you liked the videos.
Very true Paul.
It’s about offering value.
Helping the customer feel that they got more than they paid for is always good
All the best,
Eren
These videos are a perfect example as to why Target is not losing in this economy. They are making being cost concious as being incredibly cool. And how ’bout that doggie grooming idea – who’dve thunk that? Not me for sure!
That’s for sure Eren and Jill! I think it’s a great idea to examine ourselves and see if we are doing that with our customers.