Recently Yanik Silver posted an article titled “34 Rules for Maverick Entrepreneurs”. Not only was this post one of his most popular posts, but also these 34 rules are awesome! I want to focus on rule “2”: Strive to create 10x – 100x in value for any price you charge. Your rewards are always proportionate to the value you provide.
This “rule” is something I have always respected about Yanik, he truly lives by this principle. Just buy one of his copywriting courses, it feels like a box of bricks when it shows up at your door!
I believe this “rule” of over delivering is such a huge, yet overlooked concept. Over delivering is not something that is often taught in the Home Based Business arena, so many don’t even think about it.
But just imagine what our businesses would be like if we did our business with that principle…
People would know you for your quality of content and in doing so, your business would explode. But far too often when we think of creating value above what we are charging for it, we think of a LOT of hard work… uh yeah! I do want to point out, that you are now a business owner, not an employee! Congratulations! So now it’s time to think like a business owner and brand you is the best way possible. One of the ways you do this is, to offer content that is so awesome people will be amazed at how little they paid for such valuable training, products, services, etc. Now notice, I’m not saying sell cheap, I’m saying provided content that is 10x-100x times its value. You will notice in Yanik’s list that rule #3 is charging a premium price. So it’s not about underselling, it’s about over delivering.
Since we are talking about Yanik Silver, I will also mention that in one of his “Underground Secret Society Reports”, he talks about how many people get turned off by cheaply priced stuff. It then comes down to perceived value. It could be an eBook with $1000.00 worth of info, yet selling for $12.00. People might pass it off as book not worth even checking out even though it’s very affordable.
I suppose it comes down to this…
Who your target audience is and what they can afford. Many go for the “premium buyers” because they can make much more in one sale. Compared to someone targeting “non-premium buyers” that would have to sell 100 or even a 1000 sales just to even that one “premium buyers” sale.
The thought behind selling at cheaper prices is that many more people will buy, compared to selling at high prices. The point comes down to this…
No matter what you are selling and who your target market is, offer premium content. If you adapt that concept into your business, you will see a rise in your results.
I wish you the best of success.
